Project Description

Soap & Glory – Live Nation Activation – Get Pinked!

Live Nation’s UK client, Soap & Glory Cosmetics, had an ambitious branding campaign planned that spanned four major music festivals across the United States. The activation was a Girl Power theme in a grunge garage. From San Bernardino to Brooklyn Michigan, we brought our fearless team of MUAs to tat up thousands of festival goers in the summer heat with colorful and fun designs from the creative team’s branding scheme.